Your business will take at least three years to succeed.
Before Tony Stubblebine started Lift he told Pat Flynn that he couldn’t leave his previous company until after four years.
“I had been bootstrapping my own software company for a long time before Lift. And the first three years were just incredibly hard and difficult. I had so much work and so little money. But somehow in year 4, it just completely flipped to the point where it was bringing in plenty of money and generating – I was able to hire other people to work on my behalf. And for the most part, I didn’t have to put any more work into that company.” SPI 80
Dan Andrews calls it the 1,000 Day Rule.
“I was chatting with my friend David from Greenback Tax Services the other day about these misconceptions. I said: “people don’t understand they need to be poor for 1000 days.” Our basic hypothesis: you’ll be doing worse than you were at your job for 1000 days after you start your muse business. I’ve seen it happen a bunch of times. For many of us it’s been almost exactly those 1000 days it took for us to get back to the level of income we enjoyed in our corporate days. In my experience, here is what those 1000 days often looks like…”
It took Michael Hyatt three years of blogging before he got 1,000 readers.